The Art of Designing Effective Promotional Flyers: A Step-by-Step Guide
An effective promotional flyer will gain the attention of your targeted audience and leave them wanting more. That’s what our team of designers at Universal Graphics strives to accomplish every time we work with local El Paso businesses.
Since 1988, we’ve used our expertise and high-quality products to bring your marketing vision to life. Contact us online or call (915) 591-8943 to get designing today.
Step 1: Craft Your Content
Before you start designing your El Paso flyers, consider what message you want to leave your audience with. Don’t say you just want to sell candles at 20% off. Think deeper. What makes your business or product unique? What story do you want to tell? Maybe your candle scents are crafted after grandma’s baking. Either way, think about what you want to say and try to condense your ideas in less than 500 words.
Step 2: Create a Punchy Headline
Your headline shows what you want to say; the punchier it is, the more it resonates with your audience. Make sure it’s in a large, clear font that contrasts nicely with the background of your El Paso flyers.
Step 3: Utilize Visuals
A picture says a thousand words—and that’s especially important on flyers with limited space. Make sure the visuals you use align with your brand. Whether that’s a company logo or a product photograph, ensure everything is cohesive and consistent. If your brand uses warm earth tones, don’t opt for loud, bold colors in your graphics or photographs.
You can also use stock images if you don’t have your own photos or graphics to add visual interest to your flyers in El Paso.
Step 4: Consider the Layout of Your Flyer
Evaluate some of your favorite flyers, or do a quick Google search for inspiration. Consider how they place their images and text. How do they use negative space to their advantage? You don’t want to overcrowd your flyer with too much text or visuals—it can be overwhelming. You want the viewer’s eyes to lock onto every piece of content.
Step 5: End with a Clear Call to Action
At the end of the day, you’re trying to sell something. You need urgency! Take a moment to invite your audience to come shop, persuade them to buy your product, or book a service. Many brands use discount incentives to attract new and existing customers.
Create Promotional Flyers in El Paso with Universal Graphics
Get ready for your next big promotion with our in-house team of graphic designers. Call (915) 591-8943 today!