The Art of Designing Memorable Business Cards: Tips and Tricks

Business cards are a classic form of networking. Even in today’s digital era, they still leave long-lasting impressions on clients and customers. It’s a simple way to stand out from the crowd, display your business confidence, and be creative.

At Universal Graphics, we want to help you tell your story through effective, stunning business cards. If you want to master the art of first impressions, read our guide down below or call (915) 591-8943 to learn more!

Find an Aesthetic That Matches Your Brand

When you first think of your favorite brands, what’s the first thing you think of? The answer is their color design and logos. Think of Texas’ pride and joy Buc-ee’s. The use of bright, bold, complimentary colors is what makes their beaver logo stand out from other chain country stores/gas stations. You wouldn’t pair a bright, happy beaver with dull, depressing colors. It wouldn’t be true to the brand—that’s what you need to think about before you start designing your El Paso business cards.

Consider Size and Orientation

The standard size for business cards is 3.5 x 2 inches, but that doesn’t have to stop you. There is a plethora of options for you to choose from, such as orientations like landscape or portrait. Similarly, you can choose the type of paper you want. These little details can also impact your brand’s aesthetic. For instance, an uncoated business card will have a vintage feel. That doesn’t really align if you’re a flashy, modern decor company.

Choose the Right Typeface

If there’s a specific font you use on your website or other marketing materials, it’s time to bring that into your business card. The font you use not only represents your brand but also impacts how people engage with your company. If you’re using a small, tight cursive font, is that the most accessible option for your clientele? You may be unintentionally pushing away clients because they can’t read your typeface.

Include The Most Important Information

A big mistake people make with their business cards is overcrowding them with information. Only choose the most vital pieces of information, such as:

• Your name
• Company name
• Job title
• Contact Information (phone number, email address, social media pages)
• Call to Action (optional)

Leave Negative Space

When thinking about design, a little bit of blank space goes a long way for readers. It’s easier on the eyes, and it helps draw attention to the most important details. Similarly, some people like to jot down notes on the business card that helps them remember why they’re reaching out to you. Negative space allows them to do that!

Hire Our Professional Printers at Universal Graphic

Make the right first impression with the help of our designers and printers at Universal Graphics in El Paso. Call (915) 591-8943 to get started today!