Why Print Media Is Not Dead In The Digital Age
In the day and age of digital media, we often wonder if print media still matters in this world. This thought seems to come up more and more as technology continues to grow at a rapid pace and the undeniable rise and takeover of social media. We all tend to get caught up in what’s trending or what seems hot and gains attention right this moment. Digital media flashes in front of our eyes as we scroll through our feeds, so we get a bigger mouthful of that media. However, print media still has its purposes and reasons to keep around. If you had any doubt that print is dead, well, let us prove our point that it is just as alive as ever. It may just serve a slightly different purpose now.
Stay Unique With Print Media
We know how awesome digital media can look. When we’re scrolling through our feeds, some posts catch our attention more than others. They might be flashy or have the right image on them, or maybe the color scheme catches our eye. Many times they can have interesting effects on them that keep us admiring them for a few extra seconds.
However, those effects and clever square images start to become a blur after a bit. Also, it’s out there in the open to everyone. So, in all reality, no one stands out in digital media. It can get covered up in a few seconds. That’s if it breaks through the algorithm at all.
Print media, on the other hand, literally sits in your hand. It can have interesting texture from the type of paper and material used. It can pop in specific places. You can be as unique as you want to when it comes to advertising here. It takes up physical space and, if done well enough, impossible to put away.
This also applies to reading information on a digital platform. A magazine with strong writing, interviews, or articles, can have a permanent place on the coffee table. On the other hand, digital media can once again become lost in the shuffle of our favorites or browser tabs that sit open and never looked back on. Having a physical item in front of you means it’s a constant reminder that it’s there, waiting for you to open it back up.
Permanency Vs. Momentary Attention
This aspect deserves a little more attention. Over the years, we’ve become so attuned to how we absorb media. Binge-watching shows on steaming channels, mindlessly scrolling and focusing on one thing for only mere seconds. Digital media may look great, and you may have spent the entire afternoon or day creating it, although how long will people admire it for?
Print being tangible holds meaning and can get passed down from person to person. It’s meant to have longevity to hold retention far longer than a scrollable ad on social media. It activates all of our senses, unlike digital media. You can feel the hard work, not just view it for a few seconds.
Spread The Word
The interesting thing about print media is how it spreads. Just like punk bands when they were coming up, you knew only if you knew someone who knew. There’s an essence of exclusivity with print media. After all, depending on what exactly you’re selling, it can gain value over the years and become iconic. Something that digital media just can’t pull off right now.
Digital Isn’t Going Anywhere – Neither Is Print Media
We’ve said a lot about how digital media just doesn’t cut it, but that doesn’t mean you shouldn’t use it. Digital media is the way of the future, and the future is now. Take advantage of any promotional process that works for you and your brand. Just don’t put something aside or knock on it until you’ve tried it. Social media is a great way to connect with audiences, and you should take full advantage of it. Just remember that print media can feel more personal and open up other doors, just like digital media can.
Universal Graphics Services
For all of your physical media needs, we can make them come true at Universal Graphics. We create physical media to spread the word of your brand and have promotional materials to help you gain that amazing traction we’ve been talking about. Let us know how we can help you create memorable print media that stands out against the competition.